Comprehensive implementation and operation of a digital signage network to centralize campaign management and standardize the digital experience at Natura stores in Argentina.
We implemented a DEX Managed Servicessolution to comprehensively manage the stores’ digital signage network.
We supply and manage the screens, software, network operations, and content publishing in accordance with the client’s strategy, centralizing the management of video walls and digital screens.
DESCRIPTION
Natura is a Brazilian multinational cosmetics company founded in 1969, known for its direct-sales model and its strong commitment to sustainability and environmental preservation, especially in the Amazon.
As part of the evolution of its in-store experience, Natura sought to optimize the management of its digital communications and establish a technological standard for its existing stores and future openings in Argentina.
CHALLENGES
- Centralize the management of digital campaigns across the various stores.
- Simplify the operation of video walls and digital displays.
- Establish a technology standard for new store openings.
- Manage content remotely and centrally.
- Have a comprehensive operation that reduces the operational workload of the Natura team.
- Ensure a consistent digital experience across all points of sale.
RESULTS
The implementation enables Natura to have a centralized, standardized, and fully managed digital signage network, reducing the operational burden on its teams and facilitating the rollout of campaigns in its stores.
Through DEX Manager, the brand can manage its content remotely and in real time, regardless of the manufacturer or format of the screens.
Currently, the solution is deployed in 15 stores in Buenos Aires, Greater Buenos Aires, and Mar del Plata, with the network expanding alongside Natura’s new store openings in Argentina.