- High brightnessoutdoor LED displays
- Digital totems for facade
- Brightness sensors for automatic adjustment
Outdoor communication
24/7 centralized brand and visual impact management
SOLUTION
The facade ceases to be signage and becomes a strategic asset managed from DEX Manager. The brand is activated in real time according to context, campaign and market.
VALUE
✓ Increased traffic to the station
✓ Homogeneous image throughout the network
✓ Immediate activation of corporate campaigns.
- High brightnessLED pricing displays
- Multi-product pricingtotems
- Integrated controllers with central system
Dynamic Fuel Pricing
Automatic update aligned with margin and strategy
SOLUTION
Pricing evolves from a manual operation to a strategic margin tool. The network responds immediately to commercial decisions and market conditions, managing price as a lever for profitability.
VALUE
✓ Elimination of manual errors
✓ Multi-station synchronization
✓ Immediate reaction to the market.
- Professional displays integrated in the dispenser
- Identification readers (NFC, QR, license plate)
- Connectivity with POS and CRM systems
Intelligent dispenser
Personalization and upselling at the peak of attention
SOLUTION
The pump is no longer just a refueling point, but an intelligent transactional point. The station automatically identifies the customer and adapts offers, benefits and promotions in real time.
VALUE
✓ Increase average ticket
✓ Automatic loyalty
✓ High-value contextual advertising.
- High resolution displays in dispenser islands
- Professionalmultimedia players
- Gauging sensors for impact metrics
Advertising at the pump
Premium advertising inventory at the point of most attention
SOLUTION
The customer's point of greatest attention becomes structured commercial inventory. The station integrates a professional physical Retail Media model that transforms traffic into a new source of revenue.
VALUE
✓ New recurring revenue
✓ Measurable and reportable inventory
✓ Full frequency control.
- Integratedtouch screens at the dispenser
- Customeridentification systems
- Integration with kitchen, store and app
Self-Order Dispensers
Conversion of refueling into in-store consumption activation (cross-selling)
SOLUTION
The station recognizes the customer and automatically proposes relevant products based on history and preferences. Refueling becomes an intelligent cross-selling moment, with the order ready for pick-up upon entering the store.
VALUE
✓S ignificant increase in average ticket
✓ Activation of recurring consumption without friction
✓ Conversion of refueling into commercial opportunity.
- Outdoor digital totems for services
- Robust displays for outdoor environments
- Stands integrated in the service area
Complementary Services
Commercial promotion of high-margin services
SOLUTION
Secondary services (car wash, lube center, tires) are actively integrated into the commercial strategy. Communication is adapted to the moment and to the demand so that each visit increases your revenue potential.
VALUE
✓ Increased conversion to services
✓ Increased secondary income
✓ Real-time update.
- High brightnessprofessional displays
- Multi-screen menuconfigurations
- 24/7certified players
SHOP
Dynamic Menuboards
Optimization of store turnover and margin
SOLUTION
The store not only communicates products, it executes commercial decisions at the point of sale. Promotions are tailored to the identified customer profile and consumption history, turning each interaction into a targeted sale.
VALUE
✓S ingle omnichannel price
✓ Higher in-store conversion
✓ Immediate upgrade from central.
- Professional displays in strategic areas
- Audience sensors for measurement
- Certified players for campaigns
SHOP
Indoor Advertising
Transforming traffic into advertising revenue
SOLUTION
Interior traffic becomes a marketable asset. The station incorporates a structured Retail Media model, where each touch point generates additional value for brands and suppliers.
VALUE
✓ New recurring revenue stream
✓ Real metrics for advertisers
✓ Full control of advertising inventory.
- Stretch screens for shelves and headboards
- Mounting brackets for furniture
- Integratedcompact players
SHOP
Digital Linear
Micro-impact at the exact moment of decision
SOLUTION
Price execution is automatically aligned with the central strategy. The gap between decision and point of sale disappears, reinforcing control, operational consistency and shelf impact.
VALUE
✓ Increased turnover of premium products
✓ Contextual activation by category
✓ Visual differentiation on shelf.
- Electronic labeling (ESL) for the entire line
- Centralizedcommunication gateways
- Integration with ERP and pricing system
SHOP
Electronic Labels
Full synchronization between physical and digital pricing
SOLUTION
Price execution is automatically aligned with the central strategy. The gap between decision and point of sale disappears, reinforcing control and operational consistency throughout the store.
VALUE
✓ Consistent pricing throughout the station
✓ Error reduction
✓ Operational savings.
- AI cameras for computer vision
- Traffic and dwell timesensors
- Edge computing for local analysis
SHOP
Retail Analytics
Intelligent point-of-sale analytics
SOLUTION
Use of AI to analyze in-store behavior: audience identification, segmentation by gender, attention time and hot zones. The data is integrated into a data warehouse together with campaigns and tickets to be exploited from the control center.
VALUE
✓ Real understanding of customer behavior
✓ Optimization of campaigns and in-store content
✓ Decisions based on operational data.
- AI cameras for computer vision
- Traffic and dwell timesensors
- Edge computing for local analysis
Musical Thread
+ campaigns
Sensory reinforcement aligned with commercial strategy
SOLUTION
Audio is integrated as a strategic brand extension. It reinforces campaigns and promotions in a coherent way with visual communication, unifying the experience beyond the screen.
VALUE
✓ Consistent brand experience
✓ Sound promotional reinforcement
✓ Enhanced brand recall.
- Self-order touchkiosks
- Integratedreceipt printers and dataphones
- Kitchen and POSintegration
SHOP
Self-Order Convenience
Operational autonomy in QSR and convenience
SOLUTION
The order point becomes an intelligent transactional channel connected to the customer's profile. The system recognizes the user, adapts recommendations and executes the sale in a personalized way, integrating shifts and production.
VALUE
✓ Increased average ticket via targeted upselling
✓ Reduced waiting times
✓ Increased operational efficiency at peak times.
- Ruggedized outdoor totem with touch screen
- Camera and identification system
- Integration with kitchen and mobile app
SHOP
Custom Drive-Thru
Automatic customization from arrival to order
SOLUTION
The station recognizes the customer upon arrival and adapts the experience accordingly. It can execute transactions associated with their profile, benefits and preferences, even without entering the store, automating loyalty.
VALUE
✓ Frictionless loyalty
✓ Increased recurrence
✓ New incremental sales channel.
- C-CONTROL Server
- Videowall monitoring in central room
- Multi-screenoperator stations
Control room
Unified vision and operational control of the entire network
SOLUTION
The network is managed from a centralized environment that integrates operation, security and commercial performance. Customer flows, store conversion, campaigns and physical security converge on a single dashboard. Management gets real-time visibility to make decisions based on data, not assumptions.
VALUE
✓ Integrated control in a single environment
✓ Faster strategic decisions
✓ Early detection of deviations
DIGITIZE YOUR SERVICE STATION
We design, implement and operate audiovisual solutions for service station networks.
From road access to the payment point, at SIA we accompany energy brands throughout the entire digitalization process of the station: consulting, solution design, hardware supply, systems integration, installation and ongoing support.
We transform each station into a digital platform for attraction, loyalty and new revenues.