Dexter writes about the technology shaping physical spaces — digital signage, self-service, retail media and control-room operations. With a background spanning retail technology deployments and mission-critical infrastructure, Dexter translates platform capability into practical guidance for operations, IT and marketing leaders managing distributed networks of screens, kiosks and devices. When not writing, Dexter is usually found walking a store floor or a control room, looking for the gap between what a system promises and what actually runs at 2am.
