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Supermarkets

Point-of-sale optimization with dynamic management and operational efficiency.

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LED_outdoor-2
- High brightnessoutdoor LED displays
-Professional displays for shop windows
-Light sensors for automatic adjustment

Outdoor displays and store access

Attraction and communication from the outside

SOLUTION
Audiovisual infrastructure managed from DEX Manager to communicate promotions, campaigns or relevant information from outside the store in real time.
VALUE
Increased traffic attraction to store
Visibility of promotions from outside
Pubilicity/RetailMedia to outside.
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STRETCH_RETAIL-1
-Professional displays in aisles and headers.
-Stretch displays for shelves and racks
-DEX Player for centralized content management

In-store digital signage

Dynamic communication in the customer journey

SOLUTION
Digital signage network managed from DEX Manager to communicate promotions and offers in different areas of the store.
VALUE
Greater visibility of promotions and products
Contextual communication according to location
Centralized management of campaigns throughout the network.
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KIOSK_SUPERMARKET
-Ticket dispensers
-Shift Displays in coolers
-Network infrastructure

Shift management in fresh sections

Organization in butcher's, fishmonger's or delicatessen shop

SOLUTION
Shift system managed by DEX Flow, which organizes attention in fresh sections and displays the shifts on screen.
VALUE
Improving the fresh experience
Reducing waits
Service organization.
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SHELVES SUPERMARKET
-Electronic Shelf Labels (ESL)
-Communication gateways for ESL network
-Network infrastructure for price synchronization

Electronic Shelf  Labels

Dynamic price management and promotions

SOLUTION
Electronic labeling system integrated with pricing systems and managed from DEX Manager, which allows prices and promotions to be updated automatically on all shelves.
VALUE
Real-time price updates
Elimination of pricing errors
Increased store operating efficiency
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ChatGPT Image Mar 19, 2026 at 07_04_47 PM
-Professional signage displays in lounge and waiting areas
-Displays integrated in menuboards and kiosks
-DEX Player connected to DEX RetailMedia

Retail Media in store

Point-of-sale traffic monetization

SOLUTION
In-store Retail Mediainfrastructure managed from DEX RetailMedia, where in-store screens become digital advertising inventory for brand or supplier campaigns.
VALUE
New revenue channel for the retailer
Measurable advertising inventory
Centralized campaign activation.
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-IP cameras for analytics reusing video surveillance infrastructure
-DEX Manager Player as gateway for camera connection and processing
-Network infrastructure and connectivity for data capture and forwarding

In-store analytics

Customer behavioral intelligence

SOLUTION

Analytical system through DEX Vision, based on artificial vision, which allows measuring customer flow, attention and behavior inside the store by means of existing cameras.


VALUE
Real understanding of customer behavior
Optimization of campaigns, content and layouts
Data-driven operational decisions.
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TOTEM QUEUES_SUPERMARKET
- Shift managementsignage displays
-Customer counting sensors
-Network infrastructure for system connectivity

Queue management
and single queue

Smoother shopping experience

SOLUTION
DEX Flowqueue management system that organizes the single queue, optimizes waiting times and directs customers to available checkouts.
VALUE
Reduced wait times
More orderly shopping experience
Improved service perception.
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KIOSKO_SUPERMARKET
-Interactive self-service kiosks
- Large formattouch screens
-Integrated payment terminals (PIN pad / contactless)
-Product scanners for self-checkout

Self-checkout and self-service kiosks

Fast payment and autonomous experience

SOLUTION
Self-service system managed by DEX SelfOrder that allows the customer to scan products and complete their purchase autonomously, integrated with POS and inventory systems.
VALUE
Reduced checkout queues
Faster checkout process
Increased store operational efficiency
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AUDIO_SIA_MOCKUP-1
-Professional installation loudspeakers (ceiling or wall)
-Amplifier or audio matrix for zone distribution
-Music player / media player connected to DEX Music

In-store audio and ambience

Piped music and dynamic communication at the point of sale

SOLUTION
System managed from DEX Music that combines music thread adapted by time slots with the generation and broadcasting of dynamic spots, including voiceovers created by AI for promotions and in-store messages.
VALUE
Increased customer engagement
Reinforcement of brand identity
More memorable experience

Consistent environment across the network.
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DIGITIZE YOUR SUPERMARKET EXPERIENCE

We design, implement and operate audiovisual solutions for supermarkets.

From window display to checkout, we digitize every touch point with connected, automated and sales-driven solutions. Transform your store into a platform for experience, operational efficiency and revenue generation.

Frequently asked questions about digital retail solutions

WHAT DIGITAL SOLUTIONS DOES SIA IMPLEMENT IN RETAIL?

We implement solutions for the entire in-store journey, connected to the DEX platform:

  • Indoor and outdoor digital signage managed with DEX Manager.
  • Retail Media in aisles and shelves with DEX RetailMedia
  • Fresh and checkout queue management with DEX Flow
  • In-store behavioral analytics with DEX Vision
  • Automated piped music and jingles with DEX Music
  • Interactive experiences with sensors with DEX IoT

All integrated into a single, centralized platform that connects content, data and operation


How long does implementation take?

Depends on number of stores and scope, but deployment is agile:

  • Fast installation of displays and hardware
  • Centralized configuration from DEX Manager
  • Integration with existing systems (POS, ERP, pricing)
  • Progressive scaling by phases or stores

Thanks to cloud and automated architecture, you can go from pilot to full network without complexity

Can it be integrated with the supermarket's POS or ERP?

Yes, integration is one of the pillars:

  • Automatic update of prices and products from internal systems.
  • Synchronization with stock and promotions in real time.
  • Connection with corporate tools and databases
  • Content automation according to business (offers, availability, etc.)

DEX Manager is ready to integrate with the supermarket's technological ecosystem.


Does SIA provide hardware and software?

Yes, we offer a complete end-to-end service:

  • Supply of screens, players and devices.
  • Proprietary software (DEX Suite): Manager, Studio, Vision, Flow, etc.
  • Installation, configuration and integration
  • 24/7 continuous operation, support and maintenance

A single partner for all point-of-sale digitization


Does it help to increase store sales?

Yes, it directly impacts conversion and average ticket:

  • Dynamic and contextualized promotions with DEX RetailMedia
  • Increased visibility on shelves and in hot zones
  • Automated cross-selling and upselling
  • Content adapted to the moment and customer profile

In addition, it allows to monetizeadvertising space without affecting the shopping experience.


What support does SIA offer?

Full and continuous support:

  • Remote monitoring of the entire network with DEX Remote.
  • 24/7 technical support in multiple languages
  • Delegated operational management (content, scheduling)
  • Maintenance and continuous evolution of the system

We operate the network so that the in-store team is not technically burdened.


Can the entire supermarket network be managed?

í from a single platform:

  • Centralized control of all stores with DEX Manager
  • Segmentation by zone, store or country
  • Automatic scheduling by schedules, campaigns or conditions
  • Real-time monitoring of the status of devices and content

DEX allows scaling from one store to thousands without losing control or consistency.

Does SIA offer strategic consulting?

Yes, we accompany the entire process:

  • In-store customer journey definition
  • Content strategy and Retail Media
  • Design of experiences by zones (entrance, fresh, checkout, etc.)
  • Continuous data-driven optimization (DEX Vision)

Not only technology: we design the complete in-store experience strategy.