Supermarkets
Point-of-sale optimization with dynamic management and operational efficiency.

-Professional displays for shop windows
-Light sensors for automatic adjustment
Outdoor displays and store access
Attraction and communication from the outside
✓ Increased traffic attraction to store
✓ Visibility of promotions from outside
✓ Pubilicity/RetailMedia to outside.

-Stretch displays for shelves and racks
-DEX Player for centralized content management
In-store digital signage
Dynamic communication in the customer journey
✓ Greater visibility of promotions and products
✓ Contextual communication according to location
✓ Centralized management of campaigns throughout the network.
Shift management in fresh sections
Organization in butcher's, fishmonger's or delicatessen shop
✓ Improving the fresh experience
✓ Reducing waits
✓ Service organization.

-Communication gateways for ESL network
-Network infrastructure for price synchronization
Electronic Shelf Labels
Dynamic price management and promotions
✓ Real-time price updates
✓ Elimination of pricing errors
✓ Increased store operating efficiency

-Displays integrated in menuboards and kiosks
-DEX Player connected to DEX RetailMedia
Retail Media in store
Point-of-sale traffic monetization
✓ New revenue channel for the retailer
✓ Measurable advertising inventory
✓ Centralized campaign activation.

-DEX Manager Player as gateway for camera connection and processing
-Network infrastructure and connectivity for data capture and forwarding
In-store analytics
Customer behavioral intelligence
Analytical system through DEX Vision, based on artificial vision, which allows measuring customer flow, attention and behavior inside the store by means of existing cameras.
✓ Real understanding of customer behavior
✓ Optimization of campaigns, content and layouts
✓ Data-driven operational decisions.

-Customer counting sensors
-Network infrastructure for system connectivity
Queue management
and single queue
Smoother shopping experience
✓ Reduced wait times
✓ More orderly shopping experience
✓ Improved service perception.

- Large formattouch screens
-Integrated payment terminals (PIN pad / contactless)
-Product scanners for self-checkout
Self-checkout and self-service kiosks
Fast payment and autonomous experience
✓ Reduced checkout queues
✓ Faster checkout process
✓ Increased store operational efficiency

-Amplifier or audio matrix for zone distribution
-Music player / media player connected to DEX Music
In-store audio and ambience
Piped music and dynamic communication at the point of sale
✓ Increased customer engagement
✓ Reinforcement of brand identity
✓ More memorable experience
✓ Consistent environment across the network.
We design, implement and operate audiovisual solutions for supermarkets.
From window display to checkout, we digitize every touch point with connected, automated and sales-driven solutions. Transform your store into a platform for experience, operational efficiency and revenue generation.
Frequently asked questions about digital retail solutions
We implement solutions for the entire in-store journey, connected to the DEX platform:
- Indoor and outdoor digital signage managed with DEX Manager.
- Retail Media in aisles and shelves with DEX RetailMedia
- Fresh and checkout queue management with DEX Flow
- In-store behavioral analytics with DEX Vision
- Automated piped music and jingles with DEX Music
- Interactive experiences with sensors with DEX IoT
All integrated into a single, centralized platform that connects content, data and operation
Depends on number of stores and scope, but deployment is agile:
- Fast installation of displays and hardware
- Centralized configuration from DEX Manager
- Integration with existing systems (POS, ERP, pricing)
- Progressive scaling by phases or stores
Thanks to cloud and automated architecture, you can go from pilot to full network without complexity
Yes, integration is one of the pillars:
- Automatic update of prices and products from internal systems.
- Synchronization with stock and promotions in real time.
- Connection with corporate tools and databases
- Content automation according to business (offers, availability, etc.)
DEX Manager is ready to integrate with the supermarket's technological ecosystem.
Yes, we offer a complete end-to-end service:
- Supply of screens, players and devices.
- Proprietary software (DEX Suite): Manager, Studio, Vision, Flow, etc.
- Installation, configuration and integration
- 24/7 continuous operation, support and maintenance
A single partner for all point-of-sale digitization
Yes, it directly impacts conversion and average ticket:
- Dynamic and contextualized promotions with DEX RetailMedia
- Increased visibility on shelves and in hot zones
- Automated cross-selling and upselling
- Content adapted to the moment and customer profile
In addition, it allows to monetizeadvertising space without affecting the shopping experience.
Full and continuous support:
- Remote monitoring of the entire network with DEX Remote.
- 24/7 technical support in multiple languages
- Delegated operational management (content, scheduling)
- Maintenance and continuous evolution of the system
We operate the network so that the in-store team is not technically burdened.
í from a single platform:
- Centralized control of all stores with DEX Manager
- Segmentation by zone, store or country
- Automatic scheduling by schedules, campaigns or conditions
- Real-time monitoring of the status of devices and content
DEX allows scaling from one store to thousands without losing control or consistency.
Yes, we accompany the entire process:
- In-store customer journey definition
- Content strategy and Retail Media
- Design of experiences by zones (entrance, fresh, checkout, etc.)
- Continuous data-driven optimization (DEX Vision)
Not only technology: we design the complete in-store experience strategy.

