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Projected Cameraction
Multimedia floor that interacts with participants through movements captured on a video camera.

This interactive floor is fully branded and is aligned to marketing campaigns with advertisement and entertaining goals.

This state-of-the-art technology allows participants to play games and use their own body as the interaction device.

This product projects dynamic contents on any surface, creating an experience in which people interact with a brand. A video camera captures the participant's movements, allowing the player to hit the ball, select options from a menu or move an on screen character.

The audience interacts with commercials - opening a curtain to reveal a new product, navigating a product catalogue or setting off special effects - by simply taking a step or placing a hand on the projection.

Examples
Water Museum – Interactive Games
 
July 2010 - Mexico
The Water Museum hired SIA Interactive to develop eight different games and touch signs for different spaces in the museum.
Procter & Gamble, Digi Zones World Cup Soccer 2010
 
July 2010 - Saudi Arabia
SIA Interactive was in the Soccer World Cup Saudi Arabia with 3D Multimedia Interactive games made for Gillette Fusion Power Phantom and Head & Shoulders.
Latinspots – Interactive Bars and Floor at el Ojo de Iberoamérica
 
November 2008 - Argentina
SIA Interactive was hired by LatinSpots to develop two interactive proposals for El Ojo de Iberoamérica, the most important marketing and advertising event in Latin America, Spain and Portugal.
Sony – Interactive Floor to Launch Sony Genezi
 
August 2008 - Argentina
Sony’s agency EURO RSCG hired SIA Interactive to develop a 10-meter long interactive floor to welcome guests to the launch event for its new line of microcomponents, Sony Genezi.
Claro - Interactive Bar and Interactive Floor
 
May 2008 - Argentina
At the launch event for the cell phone company Claro in Argentina, SIA developed an interactive bar with state-of-the-art technology. When items were placed on the bar, Claro logos appeared in the spot where contact was made.
Coca-Cola – Solutions for Expo Tucumán 2007
 
September 2007 - Argentina
SIA Interactive developed three interactive games: Steps Race, the Laugh Game and the Cameraction Catalogue. The games were used at Expo Tucumán for the bottling company Coca-Cola Guerrero, through marketing agency Raúl López Rossi.
Subaru - Interactive Floor
 
July 2007 - Argentina
The carmaker Subaru attended the 2007 International Car Show at the Rural Expo and SIA Interactive developed new special effects for the booth’s interactive floor.
3M - Cooperation Agreement between 3M and SIA
 
May 2007 - Argentina
3M and SIA Interactive have reached a cooperation agreement to develop new technology products for the corporate image market.
Motorola & Tigo - Micropolis
 
March 2007 - Guatemala
SIA Interactive implements 3 games with an “outer space world” concept for brands Motorola and Tigo: RV Space Journey, SMS Space Race, and Simon Galactic Carpet.
Bancafé - Soccer One on One
 
October 2006 - Guatemala
SIA Interactive developed the game Soccer One on One with SIA Cameraction technology for Bancafe.
Coca Cola - Cheering for Costa Rica
 
June 2006 - Costa Rica
As part of the 2006 World Cup in Germany, Coca Cola organized a virtual championship at the two most important malls in Costa Rica. SIA Interactive and Tactik were in charge of developing, installing and supervising the tournament.
Paseo Alcorta - Interactive Advertising
 
August 2005 - Argentina
SIA Interactive presents a new concept of interactive advertising and entertainment were people interact with a commercial, a game or a catalogue by using their own body as the mechanism for interaction.
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Projected Cameraction
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