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This innovative device combines technology and a traditional supermarket element, the shopping cart.

A tablet PC with a lean structure is mounted in the cart. On that screen different content can be accessed, interactive games, trivia, immediate resolution games, interactive catalogs, data capture, etc.

With an autonomy of approximately 6 hours, it allows the promoter to monitor the point of sale and to increase the effectiveness of the promotion since it is not necessary to wait for the client to approach the booth, the booth or sampling table approaches the client.

Examples
Maseca – Promocart
 
September 2008 - United States
SIA Interactive was hired by the firm Maseca to develop and implement the interactive game “Promo Cart” at its supermarkets with a high affluence of Hispanic clientele in the state of Florida, USA.
Centrum - Catalogue on Promocarts
 
December 2007 - Mexico
SIA Interactive developed the Centrum Catalogue on Promocarts to allow Wyeth to promote pharmacy products in different areas of the supermarket where the promotion was held.
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