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3D Multimedia game that allows up to 4 participants to interact with a computer graphic application through the rowing of a canoe captured by game engine.

The game consists of a race among participants, who are represented onscreen by an animated character.

Participants use real canoes equipped with sensors, buttons, and monitors, and, in order to advance, must row and move the oars as if they were in a canoe race. A proprietary multiplayer engine connected to the canoes captures the intensity of their movements and the game application processes these movements assigning them to the speed of their animated characters and making them advance towards the finish line. This solution can also operate as an individual game.

Examples
Kraft - Madagascar Rally and Canoe Races
 
July 2005 - Mexico
Kraft Foods of Mexico called upon SIA Interactive to do a Canoe Race and a 3-D Rally Race and to implement the games at 156 branches of supermarket chains Wal Mart, Soriana, Gigante and Comercial Mexican.
Brugal - Canoes
 
January 2004 - Spain
To accompany the Brugal Jet Ski promo (which has been going on for more than a year), this rum brand decided to expand its promotional campaign in Spanish bars and discos by implementing Brugal Canoes, a promotion linked to consumption. Like Brugal Jet Sk
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Screaming Race
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