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Multimedia floor that interacts with participants through movements captured on a video camera. This interactive floor is fully branded and aligned to marketing campaigns with advertisement and entertaining goals.

• This state-of-the-art technology allows participants to play games and use their own body as the interaction device.

• This product projects dynamic contents on any surface, creating an experience in which people interact with a brand. A video camera captures the participant's movements, allowing the player to hit the ball, select options from a menu or move an onscreen character.

• The audience interacts with commercials - opening a curtain to reveal a new product, navigating a product catalogue or setting off special effects - by simply taking a step or placing a hand on the projection.
Examples
WRIGLEY - Eclipse - Orbit Planeta
 
July 2010 - United States
CMN hired SIA Interactive to develop attractive, entertaining solutions for Planet Wrigley for its brands Orbit and Eclipse.
Sony – Interactive Floor to Launch Sony Genezi
 
August 2008 - Argentina
Sony’s agency EURO RSCG hired SIA Interactive to develop a 10-meter long interactive floor to welcome guests to the launch event for its new line of microcomponents, Sony Genezi.
Claro - Interactive Bar and Interactive Floor
 
May 2008 - Argentina
At the launch event for the cell phone company Claro in Argentina, SIA developed an interactive bar with state-of-the-art technology. When items were placed on the bar, Claro logos appeared in the spot where contact was made.
Coca-Cola – Solutions for Expo Tucumán 2007
 
September 2007 - Argentina
SIA Interactive developed three interactive games: Steps Race, the Laugh Game and the Cameraction Catalogue. The games were used at Expo Tucumán for the bottling company Coca-Cola Guerrero, through marketing agency Raúl López Rossi.
YPF - Interactive Booth at the Oil & Gas Expo 2007
 
December 2007 - Argentina
At the Argentina Oil & Gas Expo, SIA Interactive developed a booth with several interactive activities for YPF via advertising agency Eitech.
Coca Cola - Microcinema and Interactive Wall at the Rural Expo 2007
 
September 2007 - Argentina
SIA Interactive presented a Microcinema and developed an Interactive Wall for the Coca-Cola booth at the traditional Buenos Aires Rural Expo. The solution was implemented at the request of the advertising agency Grey Argentina.
Subaru - Interactive Floor
 
July 2007 - Argentina
The carmaker Subaru attended the 2007 International Car Show at the Rural Expo and SIA Interactive developed new special effects for the booth’s interactive floor.
Oster - Cameraction Juggling
 
January 2007 - Chile
In order to promote its line of home appliances, Oster called upon SIA Interactive to develop a juggling game with SIA-Cameraction technology that was played at 7 malls in Chile. The game tour spent 11 days at each location.
3M - Cooperation Agreement between 3M and SIA
 
May 2007 - Argentina
3M and SIA Interactive have reached a cooperation agreement to develop new technology products for the corporate image market.
Motorola & Tigo - Micropolis
 
March 2007 - Guatemala
SIA Interactive implements 3 games with an “outer space world” concept for brands Motorola and Tigo: RV Space Journey, SMS Space Race, and Simon Galactic Carpet.
Bancafé - Soccer One on One
 
October 2006 - Guatemala
SIA Interactive developed the game Soccer One on One with SIA Cameraction technology for Bancafe.
Coca Cola - Cheering for Costa Rica
 
June 2006 - Costa Rica
As part of the 2006 World Cup in Germany, Coca Cola organized a virtual championship at the two most important malls in Costa Rica. SIA Interactive and Tactik were in charge of developing, installing and supervising the tournament.
Paseo Alcorta - Interactive Advertising
 
August 2005 - Argentina
SIA Interactive presents a new concept of interactive advertising and entertainment were people interact with a commercial, a game or a catalogue by using their own body as the mechanism for interaction.
Coca Cola - SIA Cameraction at Rural Expo 2005
 
August 2005 - Argentina
As part of an integral proposal made by the agency Visual Argentina, SIA Interactive developed 5 games that utilize SIA-Cameraction technology for the Coca-Cola booth at the Rural Expo 2005.
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