Cinépolis – Multiplayer Lines Games

Banco de Crédito BCP – Virtual Games 2009, Cameraction

SIA Interactive was hired by Cinépolis to develop an interactive solution that would provide dynamic, interactive fun at its annual management convention. For the event, SIA implemented a Multiplayer Lines Game.

	Technical Form
Client	Cinépolis
Place	Hotel Las Brisas - Ixtapa Zihuatanejo, Mexico.
Date	April 21-23
Client´s Goal	To provide an interactive solution that would provide dynamic, interactive fun at its annual management convention
Solution	Multiplayer Line Game
Results	Highly positive, since managers were able to learn about human resources and their relation to profitability in an entertaining way.

May 2009 – Mexico
Based on the goals laid out by Cinépolis, SIA Interactive developed a Multiplayer Lines Game with touch screen for the annual management convention held in April at Hotel Las Brisas in Mexico.

	Multiplayer Lines Game with touch screen The game, set at a movie theater concession stand, challenged the company managers to sell the greatest number of products possible using the fewest number of employees, thus optimizing the sales cost. The game was a big hit, since managers were able to get a feel for the importance of human resources efficiency to a company’s profitability in an entertaining way.

“The line game was a big hit, helping our managers to understand this new sales philosophy. In fact, we are now considering the possibility of taking this game to our theaters to continue training our personnel.”

Hugo Chagoyan
Concession Stand Marketing Manager - Cinépolis
Cinépolis

Hoyts - 3D Institutional Spot

Banco de Crédito BCP – Virtual Games 2009, Cameraction

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