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SIA Interactive was hired by SIGAUS, a company that provides an integrated management system for used oils, to present an interactive trivia game combined with two racecar simulators at the Motortec International Convention in Madrid.
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Technical Form |
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| Client |
SIGAUS |
| Agency |
Adesis Netlife |
| Place |
The International Automotive Equipment and Parts Convention (IFEMA), Madrid, Spain. |
| Date |
March 2009 |
| Client´s Goal |
To offer information on this company providing services in the automobile post-sales segment about the pick-up, recycling and treatment of oils. |
| Solution |
Racecar Simulator with Trivia Game. |
| Results |
High participation among convention goers. |
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April 2009 – Madrid, Spain
The firm SIGAUS hired SIA Interactive through its promotional agency Adesis for a promotional event at the International Automotive Equipment and Parts Convention (Motortec), held at the Madrid Convention Center.
The goal of the company, which was founded in November 2006, was to inform convention goers about the recycling and reuse of industrial oils. The focus was mainly to provide information to service centers that handle this dangerous waste on the free pick-up service offered by the company.
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Racecar simulators
SIA Interactive designed and implemented a game at the SIGAUS booth with two racecar simulators. In front of the simulators, two screens presented the “racers” with trivia questions to to help them better understand how
the company works.
Thanks to this entertaining game – and the chance to take home a CD to repeat the experience on their own PCs – convention goers flocked to the stand, thus successfully achieving the company’s goal. |
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| “We would like to thank SIA for the excellent job they did and for making this promotion a big hit. Everyone at SIGAUS appreciates the innovative solution provided by SIA and we look forward to working with the company again in the future.” |
Alberto Carmona
SIGAUS Communication Department
Adesis
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