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SIA Interactive was called by the ad agency Glue to come up with technological solutions to promote the Kellogg’s product Chocomelvin. The promotion lasted 16 consecutive weekends in Mexico.
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Technical Form |
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| Client |
Kellogg´s Chocomelvin |
| Agency |
Glue |
| Place |
Mexico |
| Date |
March-June 2008 |
| Client´s Goal |
To develop technological solutions aimed at children based on the campaign concept to promote the product at points of sale. |
| Solution |
Melvin Cameraction Race and Flying Skateboard |
| Results |
More than 34,000 people participated during the 16 weekends of the campaign. |
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July 2008 – (COUNTRY).
In order to promote the Kellogg’s product Chocomelvin at points of purchase, the ad agency Glue hired SIA Interactive to develop entertaining technological solutions targeting children.
To accompany the main concept of the campaign, “Help Melvin Prove His Innocence”, booths were set up outside supermarkets. Inside the booths, children could enjoy the two interactive games.
More than 34,000 people participated during the 16 weekends of the campaign, creating high brand recall by directly involving consumers with the product. |
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Cameraction Race
The first game was the Melvin Race with Cameraction Technology, in which children had to use their body to overcome different obstacles.
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Flying Skateboard
In the Flying Skateboard, children got a chance to enjoy an outer space adventure.
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| “We work with SIA Interactive because the firm’s solutions help consolidate the message of our ad campaigns, impacting on the points of purchase with their interactive games. With SIA developments, we achieve our goals.” |
Eduardo Muñiz
Purchasing and Production Director
Glue Mexico |
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