Seminarium – Tug of War at the 17th Congress for Human Resources Administration of Peru

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Seminarium hired SIA Interactive Peru to design and implement an Interactive Tug of War for the participants at the 17th Congress for Human Resources Administration of Peru held on October 21-22, 2008.

	Technical Form
Client	Seminarium
Place	Hotel Los Delfines, San Isidro, Lima, Peru
Date	October 21, 2008
Client´s Goal	To get conference attendants to participate in a game emphasizing the importance of team work.
Solution	Tug of War
Results	The 350 conference participants interacted with the advergames.

November 2008 – Lima, Peru.
At the 17th Congress for Human Resources Administration of Peru organized by the firm Seminarium at Hotel Los Delfines in the city of Lima, SIA Interactive Peru was asked to come up with an interactive solution that would get conference attendants involved on October 21st.

As the participants included general managers, directors and coordinators who serve as employee supervisors, SIA decided to develop a Tug of War that emphasized the concept of team work.

All 350 participants got involved in the advergames and enjoyed the challenge. It was the first time that a technologically innovative solution of this kind was implemented among such a large group in Peru.

	Tug of War A large screen showed two groups on opposite sides of a rope. In a conference room, two clowns organized participants in two groups so that they could use their hands to help “move their team along.” Each team was represented by one of the onscreen groups. The faster the team members moved their hands, the harder the onscreen characters tugged on the rope.

“Conference participants got involved in the game with the help of the clowns. The level of participation and the enthusiasm was higher than expected and the game was a big hit. We are very please with the solution.”

María Pia Luna
Commercial Director
Seminarium Peru

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