Telmex – The Star of Your Business – Screaming Race

Kellogg´s Chocomelvin – Race with Cameraction and Flying Skateboard

Loma Negra – Batimat 2008

Though the agency Imax Prod BTL, Telmex hired SIA Interactive to develop a Screaming Race in order to increase the level of brand awareness.

	Technical Form
Client	Telmex
Agency	Imax Prod BTL
Place	Trade Show at the Colegio Bartolomé Herrera, San Miguel, Lima, Peru
Date	June 25-29, 2008
Client´s Goal	To increase brand awareness with a solution that combined speed and fun.
Solution	Screaming Race for four players.
Results	High participation rates made the game the star of the trade show

July 2008 – San Miguel, Lima, Peru.
Though the agency Imax Prod BTL, Telmex hired SIA Interactive to develop an interactive solution geared to increasing brand awareness among users. By implementing the Screaming Race, SIA combined speed and fun in a single game, making Telmex’s booth one of the most popular spots at the trade show. The game was part of the campaign “Telmex, the Star of Your Business.”

From June 25-29, visitors to the Colegio Bartolomé Herrera in San Miguel, Lima were invited to play the game.

	Screaming Race At the Telmex booth, a large screen projected a virtual urban setting in which Telmex cards and telephones competed in a race. By using a microphone that captured the intensity of their voices, participants shouted out the name of the product that represented them in the virtual race. Whoever shouted the loudest won the race and took home a prize.