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Sony’s agency EURO RSCG hired SIA Interactive to develop a 10-meter long interactive floor to welcome guests to the launch event for its new line of microcomponents, Sony Genezi.
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Technical Form |
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| Client |
Sony |
| Agency |
EURO RSCG, Argentina |
| Place |
Puerto Salguero, Sony Genezi Launch |
| Date |
Puerto Salguero, Sony Genezi Launch |
| Client´s Goal |
To develop a solution in which the slogan “Set Your Music Free” would be associated to the brand’s products. |
| Solution |
10-meter long interactive floor. |
| Results |
The guests walked along a floor that served as the “red carpet”, welcoming them as they entered the event. |
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August 2008 – Buenos Aires, Argentina.
Sony launched its new line of microcomponents Sony Genezi in Argentina. As part of the presentation, the firm hosted a product launch and SIA Interactive designed a singular solution for the event. The agency EURO RSCG hired SIA to design a solution that would innovatively combine the concept “Set Your Music Free” to Sony’s different products.
At the start of the event, all the guests were talking about the floor. The entrance was also outfitted to reflect the floor concepts and objects were added to round off each scene: an arm chair near the wood floor, a street lamp and bicycle near the sidewalk.
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Interactive Floor
The solution developed by SIA Interactive consisted of an interactive floor 10 meters long and two meters wide. The floor was installed at the entrance to the event, serving as a “red carpet” that guests could walk on, immersing them in an atmosphere in which technology comes into play in everyday life. The different scenes shown on the floor –a wood floor, grass, a road, a sidewalk and the sky– helped contribute to this concept. Each of the floor scenes changed to reveal one of Sony’s different logos as the guests walked along the floor.
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| “I would just like to emphasize SIA’s excellent service: their work is excellent and the results speak for themselves.
I was really pleased with the service that SIA’s personnel provided.” |
Pedro Pappalardo
Creative Director
Euro RSCG Argentina
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