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As part of a promo held at Pronto Shops located at Copec gas stations, Coca-Cola Chile hired SIA Interactive to develop the interactive “Discover the Logos” game and implement it on a PromoMan.
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Technical Form |
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| Client |
Coca-Cola |
| Place |
Copec gas pumps |
| Date |
November 5-December 5, 2007 |
| Client´s Goal |
To supplement the promotion being held at the Pronto stores at Copec gas stations, reaching customers when they were pumping their gas. |
| Solution |
Discover the Logos on PromoMan |
| Results |
Thousands of customers participated, mentioning how fun the game was and how pleased they were with the fact that the promo came to them. |
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January – Chile.
In Latin America, soccer is a passion that attracts multitudes. Coca-Cola is well aware of this fact, so to celebrate the Chilean soccer team’s second game in the playoffs for the South African World Cup 2010, the brand launched a promo that lasted from November 5-December 5, 2007 at the Pronto Shops at Copec gas stations.
The world’s most famous beverage wanted to draw the public’s attention to the promotion so it called upon SIA Interactive to develop an interactive game called “Discover the Logos” and implement it on a Promoman.
The promotional team visited three Pronto shops each day, spending two hours at each location. Customers who stopped to pump gas were invited to play. As a result, thousands of customers participated and won prizes. Players mentioned how fun the game was and were pleased with the fact that the promo came to them. |
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Discover the logos
The game consisted of a board where participants had to find three images related to the promo
(soccer balls, tickets to the match, team jerseys and Coca-Cola logos). Winners received an instant prize.
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