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Through marketing agency Comunica+A, the company Línea Directa hired SIA Interactive to develop the interactive “Moves Race” game for its booth at the Motorcycle Show in Barcelona.
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Technical Form |
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| Client |
Línea Directa |
| Agency |
Comunica+A |
| Place |
Motorcycle Show, Fira de Barcelona, Spain |
| Date |
May 7-11, 2008 |
| Client´s Goal |
2 Cameractions projected on videowalls |
| Solution |
Moves Race |
| Results |
An excellent turnout, with 1,300 participants in 4 days |
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May 2008 – Barcelona, Spain.
The Motorcycle Show was held at the Fira de Barcelona from May 7-11, 2008. For the event, the company Línea Directa hired SIA Interactive (via marketing agency Comunic+A) to develop an interactive game for its booth.
In the four days of the show, 1,300 played the “Moves Race”. Without a doubt, it was a high turnout at the booth.
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Cameraction
The game, “Moves Race”, was comprised of 2 Cameractions (a technology that allows graphic computer applications to interact by capturing people’s movements on a video camera) projected on videowall screen paths. Up to four people could participate in each Cameraction game at a time; by moving their hands, participants raced phones on wheels (the symbols of the firm Línea Directa) on screen towards the the finish line.
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| “The game was a big hit and working with SIA Interactive was a pleasure.” |
Paloma Sanchez Arjona
Comunica+A
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