Citibank – Virtual Tightrope Walker

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For its booth in the Cirque du Soleil tent, Citibank hired SIA Interactive through ad agency Wunderman to develop an interactive game: “Virtual Tightrope Walker.”.

	Technical Form
Client	Citibank
Agency	Wunderman
Place	Tent of the Cirque du Soleil, Buenos Aires, Argentina
Date	June 19-July 20
Client´s Goal	To reflect the image of the Cirque du Soleil at the client’s booth.
Solution	Virtual Tightrope Walker.
Results	The game caused a sensation among show-goers.

August 2008 –Buenos Aires, Argentina.
As the sponsor of a show as exhilarating as the Cirque du Soleil, Citibank wanted its booth inside the big tent in Buenos Aires to be a show-stopper as well.

To achieve this, the company’s ad agency Wunderman called upon SIA Interactive, which developed an interactive game called Virtual Tightrope Walker.

The game, which was available at the booth from June 19-July 20, really got the attention of those who came to see the show. Long lines formed of show-goers who wanted to enjoy the magic of the show through this interactive game.

	Virtual tightrope walker To play, participants stood in front of a screen showing a man balancing on a thin rope; they were handed a pole with sensors and they had to use the pole to try to keep the character on balance.

“The game caused a sensation: kids and adults alike lined up during the intermission to play.
It got the public’s attention and was in line with the look of Cirque du Soleil.”

Pedro Pappalardo
Director creativo
Wunderman

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