Loma Negra – Batimat 2008

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For its booth at the Batimat Expo 2008, the company Loma Negra hired SIA Interactive through its ad agency Bustamante Publicidad to develop three interactive games.

	Technical Form
Client	Loma Negra
Agency	Bustamante Publicidad
Place	Sociedad Rural, Buenos Aires, Argentina
Date	June 10-14, 2008
Client´s Goal	To develop interactive games for its booth.
Solution	Three interactive games - race simulator, slot machine and “Mission Accomplish.”
Results	The public was enthralled with the games.

July 2008 – Buenos Aires, Argentina.
Batimat Expovivienda, the international construction and housing trade show, was held at the Sociedad Rural from June 10-14, 2008 in Buenos Aires.

Loma Negra, a local leader on the construction market, had its own booth at the event. To bring the public in, it hired SIA Interactive (through ad agency Bustamante Publicidad) to develop and implement three interactive games: a multi-player truck race simulator, a slot machine and “Mission Accomplish.”

All three games got the attention of those attending Batimat 2008, thus setting the Loma Negra booth apart during the four days that “Construction Week” lasted.