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The Pradera Concepción Shopping Center in Guatemala asked SIA Interactive to develop and implement an interactive game based on the popular slot machine.
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Technical Form |
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| Client |
Pradera Concepción Shopping Center |
| Place |
Pradera Concepción Shopping Center |
| Date |
March 1-16, 2008 |
| Client´s Goal |
An interactive game with instant prizes (with control over the amount rewarded) |
| Solution |
Interactive Slot Machine |
| Results |
A great number of shoppers participated, making the promotion a big hit. |
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April 2008 – Guatemala.
It’s always exciting to win a prize, and with this in mind, the Pradera Concepción Shopping Center decided to reward shoppers by inviting them to play an interactive game that would offer instant prizes.
The mall hired SIA Interactive, which developed the idea for an interactive slot machine.
The game got the attention of shoppers (in the 16 days the promotion lasted, 1,135 customers participated) and Pradera Concepción is now considering the possibility of incorporating the slot machine to upcoming promotions. |
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Interactive Slot Machine
To play, shoppers presented a receipt from any store in the mall. Then, by pulling on a virtual lever, the rollers started to spin, flashing different promotional images. If all three rollers stopped on the shopping center’s logo, the player won back the total amount of his/her purchase.
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| “The slot machine was the perfect way to give away prizes and in addition,
customers were really excited about the game, making this promotion a big hit.”
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Guiselle Per Muller
Marketing Manager
Pradera Concepción Shopping Center
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Contact Us
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