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At the Glaxo booth at the International Cardiology Congress,
visitors played a trivia game with questions about the laboratory on touch screen monitors. The participant had to correctly answer questions on all three monitors to win a promotional gift.
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Technical Form |
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| Client |
Glaxo Smith & Kline |
| Place |
International Cardiology Congress - La Rural Expo Center– Buenos Aires, |
| Date |
May, 2008 |
| Client´s Goal |
To communicate the benefits of its two brands participating in the congress through an educational game that would offer information in an entertaining way. |
| Solution |
Two trivia games with 4 touch screen monitors each. |
| Results |
A great number of participants came over to the booth, where the games were being played throughout the congress. |
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June 2008 – Argentina
At the Glaxo booth at the International Cardiology Congress, booth hosts invited visitors to play the game. At the reception, visitor’s passes were checked (each visitor could play the trivia once per day per brand).
A great number of participants came over to the booth, where the games were being played throughout the congress. |
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Participants went from one screen to the next, answering a different question on each screen; questions were changed each day. If the participant got the wrong answer, he/she got another chance to guess and when all questions were answered correctly, the participant received a promotional gift. The trivia was implemented for two of the laboratory’s brands, so two separate trivia games were available at the booth: |
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Avandia Trivia
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Trivia platform
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Playing trivia |
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Trivia screens |
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Arixia Trivia
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Trivia platform
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Playing trivia |
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Trivia screens |
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“The solution developed by SIA Interactive was just what we were looking for, since it allowed us to present
the differential aspects of our brands through an interactive trivia game that combined information
with entertainment.
We got across the key messages we wanted to share with the public and also created
a major database of relevant contacts for upcoming informational campaigns.” |
Agustín Lamas
Product Manager
GlaxoSmithkline Argentina
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