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Two solutions were designed to present the benefits of Bank of America checking accounts: a Baseball Game with batting, step and trivia and a Video Booth with video capture to record visitor testimonies.
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Technical Form |
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| Client |
Bank of America |
| Place |
Los Angeles, Chicago and Dallas, USA |
| Date |
May 2008- The solution will also be used for independence day events in the same cities in September 2008. |
| Client´s Goal |
To come up with an entertaining solution that offers visitors an interactive experience related to baseball. The goal was an innovative game that would inform visitors about the Bank of America’s financial products. In addition, the bank wanted video material on the tastes, preferences and clients’ hopes for the future. |
| Solution |
Baseball Game and Video Booth |
| Results |
A great number of visitors came to the booth and the game helped the Client fulfill its goal: a great number of visitors opened checking accounts. |
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June 2008 – Los Angeles, Chicago y Dallas - USA
SIA Interactive developed and implemented a virtual baseball game consisting of three phases: batting, running and answering trivia. The baseball game was adapted for the bank by inserting text and audio messages that played as the participants stepped up to bat and ran around the bases. The second solution was a customized Video Booth with video capture.
A great number of visitors came to play, making the game a smashing success since many visitors opted to open a checking account, thus fulfilling the Client’s goal. In addition, visitors got to try their hand at baseball, test their knowledge and enjoy a good time.
The baseball game was undoubtedly the star of the event. At the video booth numerous videos with consumer testimonies were recorded, and Bank of America will use these videos for marketing in the future. |
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Baseball Game
The participant had to hit a ball with a real bat connected by sensors.
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Running
The participant jumped on a dance platform to get from base to base.
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Trivia
The participant had to respond to questions on the bank’s financial products.
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Video Booth
Allowed visitors to record video messages on their preferences and dreams.
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“We are very pleased with the results. Our goals were achieved and the public clearly
enjoyed the activities.
Working with SIA Interactive is always a pleasure – not only because
of how
professional they are during the
development, follow-up and implementation,
but also because
their innovative products and novel ideas are always a hit.” |
Promotions Manager
Lopez Negrete Communications
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Contact Us
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