December 2007 – Buenos Aires - Argentina

Cameraction was used to create an interactive parking simulator in which the participant, dressed as a marshaller and carrying two flags, had to help guide the airplane past several obstacles to its parking place.

Each participant controlled the movement of the flags by using their arms; the movement was captured and registered on screen and the plane reacted to each signal. Those who got the airplane parked the fastest received LAN promotional gifts.

The game was constantly played during the four days of the trade show. While participants played, others gathered around to watch the game and during the peak hours, long lines formed of people waiting to play, which in turn attracted even more visitors to the booth.

	Technical Form
Client	LAN
Agency	Estudio 6
Place	Buenos Aires, Argentina
Date	November 17-20, 2007
Client's Goal	To use an entertaining, innovative, high-impact promotion to attract visitors to the LAN booth at Expo FIT and then allow them to interact with the brand and get to know the services offered by the airline.
Solution	Cameraction – Parking Simulator
Result	Long lines formed of people waiting to play, which in turn attracted even more visitors to the booth.

“At a trade show with plenty of attractions, we needed to set ourselves apart from other exhibiters. Thanks to SIA Interactive, the parking simulator was a true magnet, pulling visitors towards our booth, and it was undoubtedly one of the most popular, eye-catching attractions at the FIT.”

Eduardo Boucai
Director
Estudio 6