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SIA Interactive developed three interactive games: Steps Race, the Laugh Game and the Cameraction Catalogue. The games were used at Expo Tucumán for the bottling company Coca-Cola Guerrero, through marketing agency Raúl López Rossi.
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Technical Form |
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| Client |
Coca-Cola |
| Agency |
Raúl López Rossi |
| Place |
Tucumán, Argentina |
| Date |
September 7-21, 2007 |
| Client´s Goal |
To create recreational activities related to health at Expo Tucumán 2007. |
| Solution |
Steps Race, The Laugh Game, Cameraction Catalogue. |
| Results |
Widely accepted by thousands of expo attendees. |
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October 2007 – Tucumán, Argentina.
At Expo Tucumán 2007, an event sponsored by Coca-Cola, the soft drink firm wanted to promote its Movement for Wellbeing campaign. The Coca-Cola booth included three solutions developed by SIA Interactive aimed at promoting a healthy body and mind.
Kids and adults alike enjoyed the games, which helped promote health awareness, linking the Coca-Cola brand with healthy eating and physical wellbeing.
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Ifloor Catalogue
A giant screen projected onto the floor displayed the food pyramid and participants had to determine the different food groups that made up the pyramid in order to later discuss the importance of eating right.
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The Laughter Game
The main object of the game is to show how laughter is essential to health. Screens were used to distort the bodies of visitors, making everyone laugh.
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Steps race
To present exercise as part of health, the public stood on a platform and a screen displayed a track. To compete, participants had to “run” on the steps. Whoever ran the fastest was the winner.
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