September 2007 – Buenos Aires, Argentina
The annual Buenos Aires Rural Expo is one of the most important agricultural trade shows in Argentina. Coca-Cola had a booth again this year, and the booth was particularly popular thanks to the SIA Interactive solutions.
First, SIA set up a microcinema that showed a video created by Coca-Cola especially for the event.
Visitors also participated at the Interactive Wall with a game in which participants lost drops of sweat as their shadow advanced along the wall. They recovered their body liquids by “drinking” - that is, standing in front of the products displayed on the wall.
As always, the Coca-Cola booth had long lines of people waiting their turn to play. Some finished playing and returned to the end of the line to get a chance to play again.
| |
Technical Form |
|---|
| Client |
Coca Cola |
| Agency |
Grey Argentina |
| Place |
Buenos Aires, Argentina |
| Date |
July 25 - August 6, 2007 |
| Client's Goal |
To add an interactive experience to the Coca-Cola booth at the Rural Expo. |
| Solutions |
Microcinema and Interactive Wall |
| Results |
Long lines with thousands of people who often returned to the line to play again. |
“The SIA Interactive solutions attracted the attention of thousands of people who came back time and again to relive the experience. Thanks to these solutions, the Coca-Cola booth was one of the most popular ones at the expo. A total success.”
| 
Contact Us
| 
Español
;)
;)
;)
;)
;)
;)
;)
;)
;)
;)
;)
;)
;)