October 2007 - Germany
In order to promote the brand Mondi Maestro among clients and key distributors, the company Mondi Business Paper hired SIA Interactive to design a ski and snowboarding game for Internet.
Besides enjoying winter sports online, players also had a chance at winning a weekend in Kitzbühl, one of the most impressive alpine ski destinations.
The promotion was part of a PR and client management strategy B2B (Business to Business) that was implemented in 15 countries in Easter and Western Europe. The game was translated into the local languages, including Hungarian, Bulgarian and others.
| |
Technical Form |
| Client |
Mondi Business Paper |
| Place |
Internet |
| Date |
September-December 2007 |
| Client's Goal |
To promote the Mondi Maestro brand among customers and key distributors, inviting them to win a weekend in Kitzbühl as part of the PR and customer relations strategy. |
| Solution |
Snowboard and ski game translated into the local language at each site. |
| Results |
High participation. |
|