December 2007 – Mexico
Wyeth, the well-known pharmaceutical brand, was looking for an innovative way to promote its line of products Centrum in Mexican supermarkets. To achieve its goal, the company called upon SIA Interactive to create a product catalogue.
The solution was implemented on 44 Promocarts, interactive carts that allowed the promotional team to move out of the pharmacy department to reach potential clients across the supermarket.
This way, a greater number of consumers was reached, while the Promocarts offered visuals, which was key in making new sales.
At the end of the first month, more than 6,500 people had consulted the catalogue and sales had risen by 70%.
| |
Technical Form |
|---|
| Client |
Wyeth / Centrum |
| Place |
Supermarkets in Mexico |
| Date |
July 26-November 26, 2007 |
| Client's Goal |
To develop a catalogue that would allow the Wyeth promotional team to take pharmacy products into other departments of the supermarket. |
| Solutions |
The Centrum Catalogue was installed on 44 interactive shopping carts called “Promocarts” for the first stage in the promotion. |
| Results |
6,500 people received product information and sales rose by 70%. |
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