July 2007 – Saint Louis, Missouri
The solutions were:
Speedball: The player kicks a real soccer ball and sensors measure the speed of the kick. The results of the play come up on screen. The game captures data and pictures of each play to maintain a player ranking.
Plinko: The “lucky maze.” The player passes a magnetic card through a reader to activate a game in which tokens must fall through a descending maze. Depending on where the tokens fall, the player gets a certain amount of points. The prizes vary according to the player’s score.
Participation meter: Participants must respond to a survey before receiving the magnetic card that allows them to activate the games.
At the end of the event, the client receives a database on participants and the statistical breakdown on the participation in each game.
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Technical Form |
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| Client |
AT&T |
| Agency |
Relay Worldwide |
| Place |
Principal Hispanic markets in the USA. |
| Date |
July-October 2007 |
| Client's Goal |
To offer consumers an interactive promotional proposal during the Superliga soccer tournament. To measure the participation of consumers. |
| Solution |
Speedball, plinko, a survey and a participation meter. |
| Results |
Thousands of visitors played during the event, enjoying an entertaining game. The client was very pleased with the results. |
“SIA provides original solutions that are customized to reflect the theme of the event, the client’s budgets and the dates. We trust in their experience to help come up with technological solutions that are right in line with our campaigns.”
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