July 2007 - Argentina

New interactive effects were developed for the booth’s interactive floor. To get to the booth, people walked over a floor covered with virtual leaves, snow or water, encountering the brand logo and other images with every step.

	Technical Form
Client	Subaru
Place	Rural Expo, Buenos Aires, Argentina
Date	June 15-23, 2007
Client's Goal	To offer attention-grabbing contents for its booth with high-impact advertising.
Solution	Interactive floor.
Results	When walking on the floor, people were surprised to see what happened – and they wanted to do it again. The state-of-the-art technology used for the implementation of this development made the solution highly impressive and attractive.