April 2007 - Junín, Argentina
When the participant pulled the slot, the slot machine began to roll with bank logos and related services: the Banco Galicia logo, the e-Galicia logo, the Aerolíneas Plus logo, the American Express credit card, and the Visa and Mastercard logos. Any participant who got three of the same logos received prizes such as mate tea sets, mouse pads, tee-shirts, baseball caps and card holders.
Client: Banco Galicia.
Agency: Craverolanis.
Place: Expoagro Fairgrounds, Junín, Argentina.
Start and End Date: March 14-18, 2007.
Client's Goal: To capture new clients and promote products and services in an entertaining way.
Solution:
Classic virtual slot machine.
Results: Hosts invited participants to play with the bank’s slot machine and many fair goers plaid during the four days of the event.
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