January 2007 - Chile
Client: Oster.
Place: Malls in Santiago, Concepción, La Serena and Antofagasta.
Start and End Date: November 11, 2006-December 3, 2006
Client's Goal
To promote its line of home appliances at different malls across the country.
Solution
Juggling, a game based on SIA-Cameraction technology. The game incorporated the company logo and images of blenders, coffeemakers, mixers and irons. Participants played without using their hands, making the game more innovative and entertaining.
Results
The promotion was held at 7 malls in Santiago and other regions for 11 days at each point of purchase and thousands of prizes were given away. In addition, participants were pleasantly surprised to discover that their image was actually part of the game.
“We are really pleased with the job done by SIA Chile and we would like to thank them for their dedication to this job. The most important thing, however, is that our client was truly pleased and by simply seeing how participants reacted, it was clear what a favorable impression we had made on them”.
Carlos Muller
General Creative Director
Efex BTL.
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