October 2007 - USA
Mass expressed interest in developing an interactive experience that would emphasize the features of the brands of the Kimberly-Clark Corporation while increasing brand awareness among Hispanic consumers. To attain this goal, Mass hired SIA Interactive to develop an entertaining solution to complement its client’s marketing campaign.
SIA Interactive created Looking for Huggies, an interactive game in which the participant had to find Huggies products. As the player recognized a product, the game presented new products that the player was not familiar with, in an original and entertaining way.
The game was implemented at interactive kiosks in different supermarkets and online on the "Madre y Mujer" website, www.madreymujer.com
The public’s response was impressive. At all the locations where the game was implemented, participation and customer satisfaction was high. In addition, customers were wager to find out more about all the products offered by the brand.
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Technical Form |
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| Client |
Kimberley-Clark Corporation |
| Agency |
Mass Hispanic |
| Place |
Different locations across the United States |
| Date |
March - September 2007 |
| Client's Goal |
To develop an interactive experience focusing on the brand’s features and boosting awareness of Kimberly Clark brands among Hispanic consumers. |
| Solution |
Interactive game to find Huggies products. |
| Results |
High levels of participation and customer satisfaction. |
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