January 2007 - Puerto Rico

The solution was used at several conventions to promote the new format in a fun, novel way. The game shows the logos created for each new section.

Client: El Nuevo Día.
Place: MIDAS and the Chamber of Commerce Convention, Lady Expo.
Start and End Date: Second half of 2006.

Client's Goal
To present the new sections of the newspaper through a game that included their logos.

Solution
Interactive Slot Machine.

Results
Many people participated at both the conventions and the expo. For instance, approximately 1,000 people played the game at the MIDAS convention.

“The promotions have been a big hit. We have given away all the prizes and gotten people to interact with our brand. The game also helped to attract many people to our booth, where we were able to show them our product".

Richard Vázquez
Promotions Director
El Nuevo Día