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January 2007 - Chile
Client: Círculo Más
Place: Santiago, Concepción, La Serena and Viña del Mar, Chile. Supermarkets: Jumbo, Paris, Easy and Santa Isabel.
Start and End Date: October 4-December 25, 2006.
Client’s Goal
To encourage customers to swap points for prizes in a fun experience oriented towards families, with a high impact and high brand recall.
Solution
Círculo Más Casino, including slot machines, roulette, horse races, a drum race and Karaoke.
Results
The development was done in record time. In just two weeks, the five games were developed and integrated with the Cencosud database (for the points swap). More than 258,000 people participated at the 17 installed gaming spots during the 80 days that the promotion lasted.
“The decision to hire SIA was right on target. We needed more than just a supplier –we needed a partner so that the Circulo Más Casino could offer our customers a memorable gaming experience that would really leave a mark. In this respect, SIA did an impeccable job at every stage and coordinated the entire process with DDB and the production agency.”
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