June 2006 - Argentina

Participants were asked to give their name and their picture was taken with a webcam; then, they had to kick a soccer ball. The screen showed an animation with the speed of the ball, with different sounds and images depending on the player’s performance. The game included a daily ranking and the players in the top spots took home prizes.

Client: Boca Juniors Athletic Club.
Agency: Diálogo Publicidad.
Place: Sociedad Rural, Buenos Aires.
Start and End Date: May 4-7, 2007.

Client's Goal
To offer interactive entertainment as part of Boca Juniors Club’s presence at the event.

Solution
Speedball.

Results
Long lines formed of people waiting to play. Team jerseys were given away along with books from the “Homage to Diego Maradona” collection.

“SIA Interactive did an excellent job. Our client was very satisfied with the result, as it was clear that the game had a real impact on the enormous number of people who came to play".

María Cecilia Greppi
BTL Director
Diálogo