Rubios - RV Multiplayer Challenge

For the second consecutive year, Rubios held its promotional campaign “Rubios Challenge” in which participants can win a 4x4 and drive it home from Cancún, Mexico with 3 friends. To participate, players drove a 4X4 rally on a virtual reality simulator. In 2005, the vehicle “recreated” in the game was a Land Rover Discovery; this year, a Nissan Frontier pick-up and a fourtrack.

Game screen

Playing

May 2006 - Guatemala

Client: Rubios by Philip Morris.
Place: Guatemala.
Start and End Date: March 17, 2006-April 28, 2006.

Client's Goal
To add relevant contents to the promotional campaign Rubios Challenge.

Solution
Rubios RV Multiplayer Challenge.

Results
Like in 2005, the game soon became the main attraction of the promotion and was played in more than 32 consumer points (nightclubs and bars).

“After the success we had in 2005, we didn’t hesitate to repeat the Rubios Challenge game to support this promotion. We are very pleased to have chosen SIA Interactive and to have been the first to implement an interactive solution in Guatemala”.

Henry Levin
Gerente de Mercadeo Philip Morris Guatemala.

	Game screen	Playing	Game screen
	Playing	Game screen	Playing

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