Peugeot - Snow Board and Surf Biathlon

Peugeot launched its 206cc Quick Silver and to promote sales of the new car model, the manufacturer asked DK Lights and SIA Interactive to develop a new Snowboard and Surf Biathlon.

Snowboard screen

Surf screen

June 2006 - Mexico

The game was installed at 30 official Peugeot concessionaires, where people registered and played for the first time.

Once registered, participants could continue playing on Internet, upping their ranking to compete for the top five spots: prizes included a trip to Puerto Vallarta and a Peugeot 206cc Quick Silver.

	Technical Form
Client	Peugeot
Agency	DK Lights
Place	Peugeot official concessionaires, night clubs and Internet.
Date	April 8-May 20, 2006
Client's Goal	To promote sales of Peugeot 206cc.
Solutions	Surf and Snowboard Biathlon.
Results	5188 people registered on Internet with an average of 5 visits per person.

Snowboard Video

Surf Video

“People were really excited about this. They loved the game and participation was high. In fact, our expectations were far exceeded, so we plan to use SIA Interactive again in future campaigns.”

David Cohen
Marketing Manager
Peugeot Mexico

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