August 2006 - Puerto Rico

One of the main features of the game is that the participant actually sees him/herself on the screen. The game was played in a tent and a host invited customers to play. The goal was for the player to stop the balls as they come.

Client: Texaco.
Place: Starmart stores.
Start and End Date: May 26 – July 26, 2006.

Client's Goal
To promote the brand at the start of the Soccer World Cup - Germany 2006.

Solution
Soccer Cameraction.

Results
900 people participated in the game.

“The promotion went very well and the game was even better than I expected. In spite of the fact that the tent was only set up for three hours at each store, we made a real impact on customers. People were surprised to see themselves as part of the game. SIA Interactive really knows how to design promotions based on totally novel concepts".

Richard Vázquez
Promotions Director
El Nuevo Día