September 2005 – Buenos Aires, Argentina

The Giant Duracell Bunny, which just broke the Guinness Record for the largest doll in the world, was presented at “Duracell Park” in Las Palmas del Pilar Shopping Mall and at Carrefour Vicente López. The doll is as high as a four-story building and its head and arms actually move.

As part of this promo, which was geared to strengthening the brand image of Duracell, the company set up a tent alongside the bunny with game hosts, virtual games and instant prizes. 

Duracell’s agency TVI 27 called upon SIA Interactive to develop three interactive games: a bunny race with SIA-Cameraction technology, 3D Pacman with the bunny and a Find the Logos game. 

Participants had to buy a Duracell blister in order to play any of the games and compete to win some major prizes.

The construction of the Giant Bunny, the Guinness Record and the excellent presentation of the promotion clearly strengthened brand awareness as well as recognition of that famous icon, the Duracell Bunny.

“The solutions created by SIA Interactive definitely contributed to the event. The work was done with the utmost professionalism and participants were clearly satisfied with the games”.

Norberto Dantiaq
TVI 27