June 2005 - Mexico

Expo Management is one of the most important events in the Mexican business world. At this annual meeting, executives come together to find out more about new trends and about the business techniques required to stay competitive on the current market. This event is the reference point for anyone who wants to be a distinguished member of the Mexican business community.

At this important meeting, Profuturo GNP called upon SIA Interactive to implement an interactive entertainment solution. The response was “Dreams”, a one-on-one multiplayer game that begins with each player selecting his/her dream career. Once the choices are made, representative images of different professions begin floating on the screen. Each participant must “erase” the images that do not correspond to the selected career by moving his/her head, while taking care not to touch the images that correspond to the dream profession.

The solution, which was implemented with SIA Cameraction technology, was a big hit: more than 150 people per day came to play “Dreams”. People were excited about the game itself and surprised by the chosen technology.

“The game was an excellent way to attract expo visitors. Brand recall increased notably”.

Jessica Delpiano
Marketing
Profuturo GNP