June 2005 - Puerto rico

Budweiser decided to do a promotion in Puerto Rico in order to increase sales of products Bud and Bud Light at the wholesale chain Sam's Club. The main requirement was for the promotion to self control itself, that is, to run on its own without a game host, from 5 a.m. to 11 p.m. each day.

The Axiom agency asked SIA Interactive to develop a game based on these requirements. SIA responded with a stand-alone solution consisting of a personalized slot machine installed on kiosks with barcode readers. The game was activated every time a shopper inserted a barcode card, which was given by cashiers to anyone who purchased the brand's products. If the participant was a winner, the kiosk printed out a ticket informing him/her of the prize. Prizes included a 4 X 4, trips and motorcycles.

The promo ran at 9 branches for an entire month and the results were positive. The kiosks alone attracted shoppers and the game led to an important rise in sales, with an evident reduction in costs. The success has led the company to confirm its decision to continue with a new stage of the promotion at other branches.

“The promo results were excellent. People enjoyed the game and the number of product units sold increased. The success of the promo, combined with the reduction in costs involved in a promotion like this one, has made us decide to take the promo to other chains across the island”.

Aby González
Account Supervisor
Axiom International