April 2005 - Argentina.

Coca Cola launched a promotional campaign at specific branches of local supermarket chain Coto. The activity was based on an interactive game developed by SIA Interactive.

The objective of this activity was to increase the rotation of Coca Cola products, so participation hinged on product consumption. In the game, participants stand in front of an interactive kiosk with a webcam and must trap the “Vibras” (bottle caps) that fall from the upper part of the screen. To do so, they move in front of the camera. This game is possible thanks to the SIA-Cameraction technology, a proprietary development.

During the promo, 3 interactive kiosks were used and an average of 750 people participated on each day of the two weekends the event lasted. People had fun and took home some great Coca Cola prizes.

“Thanks to its leading market position, Coca Cola is constantly innovating. In this respect, the firm has used almost all the technologies developed by SIA Interactive. SIA-Cameraction allows for a great variety of fun games that are very appealing to Coca Cola consumers.”

Gustavo Cervera
Director, MET Group