April 2005 - Spain.

Department store chain El Corte Ingles, one of the most traditional stores in Spain and well-known across the whole world, was the setting for an important promo launched by Nike Woman and organized by the SCP agency.

The event took place in the cities of Madrid , Valencia , Barcelona and Lisbon ( Portugal ). SIA Interactive contributed with 5 attractive dance platforms and developed a game in which participants danced to the rhythm of a 3-D woman on screen, just like in the latest Nike commercial.

The solution is completely aligned with the image of Nike Woman, a woman who enjoys sports, dancing, and going to the gym. Women's participation was overwhelming (some 4,700 participants).

Commercial spot video:

“Like at other events where we have worked with SIA Interactive, this promotion was impeccable. Both our agency and our client were very satisfied with the results”.

Pedro Marquez Moreno
Production Director
SCP – Punctual Communications System