January 2005 - Madrid, Spain

The Municipal Government of Madrid wanted to celebrate the holidays in a novel and modern way, offering fun and entertainment to the public. One of the main attractions was the large interactive tent. Within the tent, SIA España installed one 3-D multiplayer sled race, 2 bear races that use the SIA-Cameraction technology, 2 platforms with the multiplayer Virtual Snowboard game, 1 Virtual Penalty Kick Game, 2 Juggling Games and 2 Screaming Races, each for 4 participants.

The participants who visited the interactive tent during the 18 days of the event were surprised by the quality and originality of the activities. This was clear by the fact that the virtual reality games were enjoyed 135,000 times during the event.

The event even attracted Mr. Alberto Ruiz Gallardón, Mayor of Madrid, who watched and played every game. The event received much coverage by both national and local media, including TV and radio stations as well as the press.

“Hiring SIA España was definitely the right choice. Their response time, in terms of both coming up with fun games and implementing them, was the reason that we received such an excellent response from those who visited the event”.

Mabel Díaz
Director of the project In Madrid, Christmas is Magic
Promotions Department at the Madrid Municipal Government

“In order to be effective at an event as important as this one, it is necessary to work with professional, experienced suppliers, since nothing can be left to chance. We appreciate the contribution made by SIA España, a company with a background of 15 years of experience in events like this one.”

Antonio Luna
Director at Universo Latino Music