August 2004 – Buenos Aires, Argentina.
The enormous number of visitors, livestock and booths are proof of the incredible success of the 118th Agriculture and Livestock Rural Expo, held from 22 July through 3 August of this year.

Ledesma, an integrated company with a long industrial history in Argentina , wanted its booth to be a source of both fun and information on the company's products. To achieve this goal, the firm called upon SIA Sistemas to develop and implement several interactive solutions:

• Energy Pacman, the traditional game in which participants get energized by eating Ledesma sugar.
• A Slot Machine with Ledesma logos and product images. The participant starts the slot machine by answering a trivia question.
• A raffle activated with a push button that prints the prize ticket on sheets of Ledesma paper.

All participants took home a prize and enjoyed their time playing, thus meeting the objectives set by the company. In fact, the popularity of the booth was a factor in Ledesma taking the award for best expo booth.

“SIA Sistemas's participation was fundamental when it came time for the client to accept the proposal, and it also helped the booth to receive the award for the best expo booth. SIA's impeccable interpretation of the objectives allowed for a series of important aspects to be covered: attracting the public, controlling the flow of visitors and transmitting key concepts, among others. The amount of people who came to the booth exceeded our expectations, and all were able to participate in the activities”.

Luciano Ripacolli
Director at EW Publicidad