October 2004 – Miami, Florida, USA.

Apropo is a fast food crepe chain that operates in the United States. In order to reinforce branding and increase sales through an activity that would reward customers, Apropo decided to implement a pilot promotion at its branch in Dolphin Mall in the city of Miami.

To do so, Apropo called upon SIA America to develop and implement an interactive game that would be quick and gratifying to play. The chosen solution was a digital slot machine. Shoppers were invited to play and if they won, they obtained a free product from Apropo.

The promotion was a success for several reasons:
1. Many consumers redeemed their prizes and bought more food.
2. In many cases, shoppers who did not win also purchased food at Apropo, thus increasing the chain’s client base.
3. In the three weeks of promotion, more than 4,000 people participated.

Both Apropo management and the staff at Dolphin Mall were quite pleased with the results of the promotion and they are considering the possibility of repeating this promo at other chains and malls of the same group.

“We decided to do this as a pilot because we weren’t sure whether it would work. After completing the pilot, we have decided to extend the promo to our other branches, since the promotion has paid for itself.”

Walter Silberman
General Manager, Apropo