May 2003 - Jerez de la frontera, Spain.

With a large turnout and important media coverage, the 3rd Annual Motorcycle World Cup revived up Jerez de la Frontera. Telefónica Movistar, which sponsored different teams, set up in the promotional area of the Jerez circuit, and in the Bahía Sur Shopping Mall in the city of Cadiz.

For the promotional area in the Jerez circuit, SIA Interactive designed a multiplayer Virtual Reality motorcycle race.

This race uses the latest SIA-MP1 multiplayer engine, developed by SIA Sistemas.

Two networked motorcycles were used (replicas of those used by Toni Elías and Daniel Pedrosa). They were equipped with sensors and VR helmets that allowed the competitors to feel the exhilaration of real motorcycle racers. A giant screen transmitted a bird's eye view of the race.

At the Shopping Mall, a screaming race for three players was installed; the race took place on a 3-D motorcycle track. Participants had to shout the name of the brand in order for their motorcycles to advance towards the finish line; the motorcycles moved according to the intensity of the screams. Whoever screamed the loudest moved the fastest and won the race.

"I am so pleased with the job done by SIA Interactive and with the way we were able to respond to the needs of our client, Telefónica Movistar".

Patricia Carrera
Zenit Promoción & Patrocinio

"This game is just great. People had red eyes and veins popping out of their neck from so much screaming - and so much fun!".

Alvaro Sánchez
Delfín Group

"The results surpassed our expectations".

David González Aller
Events Coordinator, Telefónica Movistar