October 2002 - Mexico City,
Mexico.
For this promotion, SIA México produced five attractive
jeeps that were later decorated with brand advertising. The
jeeps had an ultra-slim plasma screen, steering wheels and
pedals. They were placed at the 50 Wal Mart branches in Mexico.
The game allowed Nesquik consumers to be the stars in a fantastic
3-D adventure, in which they had to cross chocolate milk rivers
and collect the brand products in a limited time. The promo
included Nesquik prizes, Playstations and several accesories
like steering wheels and suitcases.
Participation depended on consumption. To be able to play,
people had to show their receipt and the Nesquik product that
they had purchased. The quantity of participants marked the
success of the promotion.
"We are carrying out a great amount of promotions at sales
points. SIA México was the perfect partner to help us in such
an ambitious campaign".
Juan Carlos Gutierrez
Nestlé Key Account Manager for Wal-Mart Supermarket chain
|
Contact Us
| 
Español
;)
;)
;)