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June 2002 - Mexico City, Mexico
Nestlé continues to reward its clients. In this case, Nestlé
organized a promotion for consumers at supermarket chain
Gigante during April and May 2002. For this promotion, an
attractive 3-D Pakman game was developed by SIA
Sistemas, a leader in interactive marketing activity.
According to the quantity of people who participated in
the promo, the results were excellent.
Several interactive kiosks were installed for this promotion
- one for each Nestlé brand. Pakman Nestlé
included serval of the company's products. Prizes were awarded
according to a participant's score. Participation depended
on consumption (consumers had to show the receipt of the
purchase of the Nestlé product in order to play the
game).
SIA Sistemas was in charge of the entire promo, including
the game's development, logistics and supervision.
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