July 2002 - Jerez de la Frontera, Spain
The 14th edition of El Espárrago rock festival included a large audience and important media coverage. Twix chocolates were incorporated into an interactive game specially customized by SIA-RPM. According to the quantity of participants and local media references, this game was one of the most important attractions at this event.

SIA-RPM developed a Screaming Race, where 4 participants had to scream the name of one of the company's products into a microphone(Mars, M & M, Twix or Snickers). Each product moved forward towards the finish line according to the participant's vocal intenstity. The winner was the person who screamed the loudest - and thus crossed the finish line first.

"Given the success of this activity organized by SIA-RPM at FESTIMAD de Mostoles, we were convinced that they would be able to develop an ingenious promotion for a specific purpose. We can say that hiring them again was a great decision."

Javier Raich
Brand Activity Manager for Masterfoods España