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A "Screaming Race" was developed at a promotion called
"Set your Instincts Free" developed by Agencia Perfil
for its product Rexona For Men, COBALT fragance.
Work Team
Playing
Game screen
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June 2002 - Santiago, Chile.
SIA Sistemas developed a Screaming Race as
part of a campaign developed by Agencia Perfil from
Chile for Rexona For Men COBALT deodorant, a product
of the Unilever group (an international leader in home and
personal care products.)
In this game, 3 participants used a microphone to scream the
brand name (Rexona). On screen, each player was represented
by a cartoon character that moved forward towards the finish
line. Speed depended on vocal intensity. The winner was the
participant who screamed the loudest and crossed the finish
line.
This traveling promotion took place at different bars in Santiago.
Hostesses brought notebooks with the game already installed
and set them up on a specially-designed stand; the bar's clients
could start playing immediately.
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